Our Story

OUR VISION

Our vision is to reinforce DIMA's leadership in the marketing and distribution sector in Lebanon while strategically extending our scope to cover the wider Middle East region. We are dedicated to assuring consistent, profitable, and sustainable growth, all while remaining deeply committed to giving back and driving positive change in the communities where we operate.

OUR MISSION

EMPOWERED PARTNERSHIPS

EMPOWERED PARTNERSHIPS

High performance team capable of understanding, evolving and partnering with consumers and trade.

OPERATIONAL EXCELLENCE

OPERATIONAL EXCELLENCE

Maintain operational excellence by providing Best in Class back office support.

OPTIMIZED DISTRIBUTION

OPTIMIZED DISTRIBUTION

Strive for growth by maintaining optimum brands’ distribution and in-store execution.

GOVERNANCE & INTEGRITY

GOVERNANCE & INTEGRITY

Ensure full compliance with local laws and our partners’ guidelines.